Collection: be hooked

behooked is an aesthetic, handcrafted, and functional keychain brand founded in 2012. It all started with a few sailing ropes and a simple idea. Through sailing in the ’90s and working with ropes, knots, and all the other materials and possibilities around sailing, the idea and inspiration came together – a world full of colors and patterns, always with a little twist to create something special and unique. Everything is made with passion, high-quality materials, manpower, and engineering craftsmanship.

These keychains are made to last forever and carry keys everywhere – every day, all day long. Because keys are indispensable and we use them multiple times a day – we leave the house, go for walks, come home from work, and go out at night – our keys are our loyal companions! That’s why we should pay much more attention to our keys and keychains! behooked is more than just a company name for keychains – it’s an idea, simple and useful.

Each piece is handcrafted in Hamburg, using carefully selected materials, beautiful colors, and various styles and sizes for everyday use.